Watch the sneak peek first:
Doesn’t that bring back all sorts of nostalgic happy feeling for you? Doesn’t a Ferris Bueller Superbowl commercial seem like a great idea right now? Here’s what came of it:
No joke is made better by repeating it (re: The Hangover 2). The longer commercial misses every single mark, and for a CRV? Seriously? It’s kind of hard to imagine Ferris Bueller’s Day Off being all that awesome if he borrowed his mom’s SUV instead of a Ferrari GT California. All that nostalgia fails, for me anyway, to coalesce into something worth watching for any other reason than to see how much they bastardized the original. Weakest point: either the valet saying “Bueller? Bueller?” or Broderick hiding behind the panda.
I’m not sure what category of marketing this fits under, but if they aspired to make branded content, they failed the basic test: make something original and compelling that resonates with people.